(01) About
A studio built around light.
01/ Our story
Founded in Paris in 2019, Lucelle started with a simple belief: the most memorable brands are the calmest ones in the room.
Today we’re a team of eight — designers, developers and a writer — working with founders and studios across Europe and North America. We keep our client list short so every project gets senior attention, from first workshop to final launch.
(Fig. 03) The studio, rue de la Lumière
2019
Studio founded
Started as a two-person practice in a sunlit Paris attic.
08
People
A small senior team of designers, developers and a writer.
120+
Projects
Identities, websites and campaigns delivered worldwide.
14
Awards
Recognised by Awwwards, CSS Design Awards and Framer.
02/ Principles
What we hold on to.
Clarity first
If it doesn’t help someone understand you faster, it doesn’t make the cut.
Quiet confidence
We design brands that feel assured — never loud, never trend-chasing.
Made to last
Systems over one-offs, so your brand grows without starting over.
Close collaboration
No account managers. You work directly with the people doing the work.