Brand design /
Web development /
Digital experiences

Studio presentation

Paris — 2026

/01 Strategy
/02 Identity
/03 Web
/04 Motion

Lucelle

Woman in a cream suit holding a dried flower in warm light
Woman in a cream suit holding a dried flower in warm light

New aesthetics. Brighter visions.

Lucelle is an independent design studio crafting identities, websites and digital experiences for brands that would rather glow than shout.

Sunlight falling across a stone and plaster wall

(Fig. 01) Light studies, Paris

120+

Projects delivered

Identities, websites and campaigns for founders and studios worldwide.

18

Industries served

From skincare to hospitality, we design for every kind of business.

98%

Client satisfaction

Most of our work comes from referrals and returning clients.

4.9

Average rating

Rated by clients across platforms and direct partnerships.

01/ About us

We shape brands in a softer, sharper light.

We’re a small, senior team of designers and developers. We believe the best brands feel calm and confident — every detail placed with intent, nothing added for noise. From first sketch to final launch, you work directly with the people doing the work.

Two white ceramic vases on draped linen

(Fig. 02) Studio objects

02/ Why it works

Good design isn’t decoration. It’s the light your brand is seen in — and the reason people stay.

Portrait of a woman with soft window-blind shadows across her face

— Client feedback

Kind words from people we’ve built with.

“Lucelle translated a fuzzy brief into a brand that finally feels like us. Launch week bookings doubled.”

Amélie Durand

Founder, Maison Ondine

“Lucelle translated a fuzzy brief into a brand that finally feels like us. Launch week bookings doubled.”

Amélie Durand

Founder, Maison Ondine

“Calm, precise and fast. The new site loads in a blink and our team can update everything in Framer.”

Jonas Reiter

CMO, Aster Labs

“Calm, precise and fast. The new site loads in a blink and our team can update everything in Framer.”

Jonas Reiter

CMO, Aster Labs

“They obsess over the details we didn’t know mattered. Our conversion rate is up 38% since launch.”

Léa Moreau

Co-founder, Solène

“They obsess over the details we didn’t know mattered. Our conversion rate is up 38% since launch.”

Léa Moreau

Co-founder, Solène

“The best creative partner we’ve had — thoughtful, honest and genuinely invested in the outcome.”

Marco Bellini

Director, Casa Tierra

“The best creative partner we’ve had — thoughtful, honest and genuinely invested in the outcome.”

Marco Bellini

Director, Casa Tierra

— FAQ

Good to know

How does a typical project work?

Every engagement starts with a short discovery sprint. We map goals, audience and tone, then move through identity, design and build in focused two-week cycles with a review at the end of each.

How long does a website take?

What do you need from us to start?

How is pricing structured?

Do you offer support after launch?

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